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Local Relations

Local community relations for large regional investments

By Arkadiusz Wiśniewski, Managing Partner·August 14, 2024·7 min read

In October 2023, one of our clients, a medium-sized developer from Gdynia, faced a wall while trying to build three warehouse halls in the Żukowo municipality. Despite having a complete set of permits, the local community submitted 43 official complaints in just 12 days, which completely paralyzed the start of earthworks. At Kapituła Strategiczna, we showed that getting out of such a clinch requires a specific conversation about facts, not more process letters sent by mail.

Roadblock and 43 complaints to the mayor

The situation began on October 14, when two old tractors and a group of 18 residents stood on the access road to the construction site. People were afraid of vibrations that could damage their foundations and the noise associated with the movement of 12-ton trucks. The Municipal Office, seeing the approaching local elections scheduled for April, immediately withdrew from active declarations of support, leaving the investor alone with the problem. The client was losing PLN 14,500 a day just for downtimes of contracted construction crews.

Instead of scaring people with the police, we went to the site on October 16 with a specific plan. Kapituła Strategiczna analyzed the list of complaints and extracted 3 real technical concerns from it; the rest were just emotions. We discovered that 9 people from the protesting group were most afraid of cracking walls in old houses from the 70s. We proposed that the investor install 4 certified vibration sensors on the most threatened properties with access to results online in real time.

Implementing the monitoring cost the client a one-time fee of PLN 4,200, which was a fraction of the costs given daily losses of several thousand. After 3 days of launching the view, 28 people withdrew their signatures from the protest because they saw that a test truck pass generates smaller shocks than a regularly passing PKS bus. This was the first step to unblocking the investment without involving lawyers and administrative courts.

Often 43 complaints are in reality just 3 real technical problems that you just need to measure and show people the results.
Roadblock and 43 complaints to the mayor

Meeting in the firehouse instead of letters from court

The next step was to organize an open meeting in the local firehouse on October 22. We knew that sending letters with a law firm's stamp would only sharpen the conflict. 47 people came to the meeting, including two opposition councilors who counted on political gains from the row. Our team, representing Kapituła Strategiczna, prepared maps at a scale of 1:500 on which we marked a new route for removing excavated material, bypassing the strict center of the village by 350 meters.

The conversation lasted exactly 2 hours and 14 minutes. It turned out to be key to admit that the original project was indeed burdensome for 6 farms. The investor, at our persuasion, agreed to fund 12 solar lamps along the municipal road, which was an old demand of residents that the municipality had not implemented since 2019. This specific gesture, valued at PLN 24,800, changed the view of the village council from 'we block everything' to 'we look for agreement'.

During the meeting, we did not use difficult words about synergy or innovations. We talked about tonnage, decibels, and meters. Arkadiusz Wiśniewski personally explained the schedule of works, explaining that the heaviest stage would last only 19 business days, not half a year as rumored in the shop queue. Establishing clear time frames and specific compensations for possible road damage, entered into a working protocol, calmed the mood of 83% of the meeting participants.

15 councilors and 4 opposing votes

When residents' emotions subsided, we had to return to the Municipal Office to formalize the findings. The Economic Commission, consisting of 15 councilors, was to decide on the lease of a green belt for a drainage pipe on November 5. Kapituła Strategiczna prepared a 4-page summary for each councilor of gains for the municipal budget, indicating that taxes from the new investment would amount to about PLN 112,000 per year. This was an unbeat argument for the municipal treasurer.

We applied our principle of 'arguments instead of emotions'. We showed that blocking this construction would expose the municipality to a lawsuit for damages, which the investor would win within 2-3 years, but councilors would lose this money from the budget for school renovations now. During the vote, only 4 councilors were against, mainly for purely political reasons. The other 11 supported the project, seeing that the conflict with residents had already been extinguished at the local community level.

This shows that work with councilors must take place parallel to talks with people. If a councilor sees that no one is shouting under the firehouse anymore, they are more likely to raise their hand for the investment. At Kapituła Strategiczna, we monitored this process for the next 14 days until the lease decision became final. In this way, the investor regained control over the schedule, and construction started full steam on November 18.

A councilor rarely votes against an investment that brings PLN 112,000 a year if no one is shouting under the firehouse anymore.
15 councilors and 4 opposing votes

Budget for dialogue: 6,800 zlotys versus downtime penalties

The total cost of our consulting and operational activities, including sensor rental and meeting organization, amounted to PLN 6,800 net. Compared to potential contractual penalties, which could reach PLN 150,000 per month, it was an investment with a rate of return that cannot be ignored. The Gdynia investor later admitted that without external support he would probably have entered the court path, which would have frozen his capital for at least 24 months.

Our approach consisted of fast action: 2 days for complaint analysis, 3 days for technology installation, and 1 evening for the key meeting. We did not wait for official responses from the office, which according to the KPA can last 30 days. We pulled the officials out to the residents ourselves, acting as a mediator who does not use legal jargon. Thanks to this, the mayor felt safe, because the responsibility for dialogue was taken over by an external company, Kapituła Strategiczna.

Conclusions from this lesson are simple for anyone building locally in Poland. The first complaint from a neighbor is a signal to stop writing emails and go to the site with a specific proposal. Often moving a fence by 12 meters or installing 3 lamps is enough to save a project worth several million. We know this because we've been doing it for 8 years across Pomerania, currently serving 47 active projects for production and trade companies.